Most analytics tools tell you how many people visited and what they clicked. TraceTray goes further, using behavioural signals to give you a real picture of how engaged your visitors actually are. All backed by published research.
Four steps, no configuration needed.
Add a single line to your page. TraceTray quietly records how visitors move, pause, click, and scroll without affecting page performance.
Each visit is captured from start to finish: how long they stayed, where they went on the page, and what they interacted with.
TraceTray measures how engaged each visit actually was, using cursor behaviour as a proxy for attention and intent.
Visits are grouped into types based on how people actually used the page. You get a breakdown of your audience, not just your traffic.
The approach is grounded in published research in cursor tracking and web behaviour. Click any card to learn more.
Cursor pauses per second, a proxy for reading depth and attention.
Based on Huang (2011), pause rate correlates with reading attention and visual fixation. A high pause rate suggests the user is reading carefully rather than scanning.
Average speed of movement in pixels per millisecond.
Velocity distinguishes purposeful navigation from erratic scanning. Slow, deliberate movement often precedes a click. Fast movement across the page suggests the user is searching rather than reading.
Average time between the last pause and a click event.
Drawn from Fernández-Fontelo (2020), dwell before click captures hesitation before interacting. Long dwell times suggest the user is reading surrounding content carefully or uncertain before committing.
Shannon entropy of cursor distribution across the page.
Based on Shannon (1948) and Altieri (2018), spatial entropy measures how evenly cursor activity was spread across the page. High entropy means the cursor covered many regions; low entropy means activity was concentrated in one area.
Proportion of cursor activity in top, centre, and bottom page regions.
The page is divided into a 3×3 grid and cursor density is measured per cell. Zone ratios summarise whether the user focused on the header/navigation area, the main content, or scrolled to the bottom of the page.
Cursor moves per second, normalised for session length.
Raw move counts are meaningless without normalisation. A long session will always score higher. Move density controls for duration, making it a genuine signal of how actively the cursor was used regardless of how long the user stayed.
Your session is being tracked right now. Use the quiz on the left to generate interaction data, then watch the monitor on the right update in real time. This is exactly what TraceTray records from every visitor on your site, and more.
Test your knowledge. Each answer generates a tracked click event.
Real-time signals from your current browsing session on this page.
These are the exact same signals TraceTray extracts and feeds into the ML pipeline. Your session will be included in the next analysis run.
TraceTray is currently in early development. Join the waitlist to be notified at launch.
For indie developers and small projects getting started with behavioural analytics.
For teams who want full cluster analysis and visual reporting built in.
For larger sites that need high volume analysis, dedicated infrastructure, and priority support.
TraceTray is currently in active development. Leave your details and we'll reach out when it's ready.
We'll reach out when TraceTray is ready.