Behavioural analytics

Understand how people use your site.

TraceTray turns movement, clicks, scrolling, and pauses into clear browsing patterns.

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you have been here

Two lines to install. Start collecting in minutes.

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How it works

From raw interactions to useful patterns.

Paste the snippet into your site and TraceTray starts collecting interaction data. Once enough sessions are available, you can run an analysis from your dashboard.

Collect

One snippet, any site

Paste two lines before your closing body tag. TraceTray records how visitors move, pause, scroll, tap, and click across the page.

Measure

Every session becomes a signal

Each visit is turned into a set of useful measures, including cursor activity, pauses, clicks, scrolling, and where attention appears to stay.

Group

Visitors sorted by how they browse

TraceTray compares sessions and groups similar browsing patterns together. The groups come from the activity on your page rather than a fixed set of visitor labels.

Act

Analysis summaries

The dashboard summarizes the patterns found in each visitor group and lists possible areas to review.

What you get

Interaction patterns behind the session counts

TraceTray adds context that pageviews alone cannot provide. It helps show how visitors move through a page and where the experience may be causing confusion or friction.

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Who is reading vs who is scanning

Slow cursor movement and frequent pauses may point to careful reading, while fast movement may suggest scanning. TraceTray helps compare these patterns across your visitors and pages.

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Where attention goes on your page

TraceTray shows where cursor activity tends to stay, making it easier to compare attention across different parts of a page.

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Who left without engaging

Short sessions with minimal interaction are worth understanding. TraceTray tells you what share of visitors leave quickly and where on the page they tend to drop off.

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What to change, and why

Each analysis run summarizes the collected patterns and suggests areas that may be worth reviewing.

Live

See your session update live

Move your mouse, scroll, or click around. The counters below update as you interact with the page.

Your session, live

Watch the session metrics update as you interact with this page.

Desktop tracking
Moves
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Pauses
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Clicks
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Scrolls
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Velocity
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These are the same types of interaction signals TraceTray can collect from your own website.

What a result looks like

After enough sessions, TraceTray identifies the natural groupings in your visitor data. Here is an example of what that output looks like.

Careful readers
38%
Slow-moving, high pause rate. Reading your content carefully before deciding anything.
Active explorers
24%
High move density and click rate. Looking for something specific and interacting as they go.
Quick visitors
38%
In and out fast with minimal interaction. May have found what they needed, or may not have found it at all.
Pricing

Free during the beta

Create an account and use TraceTray free while the beta is underway. Paid plans will be introduced after the product and pricing are finalized.

Starter
Coming soon

For smaller sites getting started with behavioural analytics.

  • Up to 5,000 sessions per month
  • Visitor pattern breakdowns
  • Analysis summaries
  • One website
  • Two-line tracker install
Questions

FAQ

How is TraceTray different from traditional analytics tools?
TraceTray focuses on interaction patterns rather than full session recordings. It measures movement, pauses, clicks, taps, and scrolling, then compares sessions to show how different visitors browse a page and where the experience may need attention.
What does the tracker collect?
TraceTray collects cursor movement, cursor and reading pauses, clicks or taps, scrolling, page depth, session timing, and basic context about interacted elements. It does not record keystrokes, form input values, screenshots, or video.
How much traffic do I need before results are useful?
You can begin exploring patterns with a relatively small set of sessions. Results become more useful as more visits are collected, and the dashboard includes context about the amount of data behind each analysis.
Does it work on mobile?
Yes. TraceTray tracks taps, reading pauses, scrolling, and page depth on mobile, alongside cursor movement, clicks, pauses, and scrolling on desktop. Mobile and desktop sessions are analyzed separately.
Can I add it to multiple pages?
Yes. You can add the tracker to multiple pages and review the activity collected from each one. TraceTray is designed to help you compare how visitors interact with different parts of your site.