TraceTray tracks cursor behaviour. Open this on a desktop for the full experience.

Behavioural analytics

Understand your visitors. Not just your traffic.

TraceTray is a lightweight tracker that applies real analytical methods to cursor behaviour. Drop it on any page and get a clear breakdown of who your visitors are, how engaged they are, and what you should consider changing.

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Two lines of code to install. Real analytical rigour behind the results.

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How it works

Two lines of code. Real insight.

Paste a snippet on any page. TraceTray collects visits, runs the analysis, and tells you what it found.

Collect

One snippet, any site

Paste two lines before your closing body tag. TraceTray records how visitors move, pause, and interact without slowing your page down.

Measure

Every session becomes a signal

Each visit is distilled into a set of behavioural signals: how actively someone moved, where their attention went, how long they thought before clicking.

Group

Visitors sorted by how they browse

Sessions are grouped into visitor types based on behavioural signals. The number of groups and what they represent is determined by your data, not by a fixed template.

Act

Plain-English recommendations

Your dashboard explains what each visitor group is doing and gives you specific, actionable suggestions. The analysis runs automatically. You just read the results.

What you get

A clear picture of your visitors, not just your numbers

TraceTray goes beyond pageviews and clicks to show you how engaged your visitors are and where your page is working against them.

📖

Who is reading vs who is scanning

Slow cursor movement and frequent pauses signal a reader. Fast, sweeping movement signals a scanner. TraceTray tells you which types show up on your page and what that means for how your content is landing.

🗺️

Where attention goes on your page

Not just where the cursor was, but where it spent time. TraceTray maps cursor density across your page so you can see which sections draw engagement and which get skipped.

💨

Who left without engaging

Short sessions with minimal interaction are worth understanding. TraceTray tells you what share of visitors leave quickly and where on the page they tend to drop off.

💡

What to change, and why

Each analysis run produces plain-English suggestions specific to your visitor mix. Concrete starting points for improving your page, grounded in how your visitors are behaving on it.

Live

TraceTray is watching right now

Your session on this page is being tracked right now. Move your mouse, scroll, click around. The numbers update live.

Your session, live

Every move, pause, and click. Exactly what TraceTray captures from every visitor on your site.

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Your session will appear in the Visitors tab of a TraceTray dashboard after you leave this page.

What a result looks like

After enough sessions, TraceTray identifies the natural groupings in your visitor data. Here is an example of what that output looks like.

Careful readers
38%
Slow-moving, high pause rate. Reading your content carefully before deciding anything.
Active explorers
24%
High move density and click rate. Looking for something specific and interacting as they go.
Quick visitors
38%
In and out fast with minimal interaction. May have found what they needed, or may not have found it at all.
Pricing

Simple, honest pricing

14-day free trial included on all plans.

Starter
$19/mo

For indie developers and small sites getting started with behavioural analytics.

  • Up to 5,000 sessions per month
  • Full visitor type breakdown
  • Plain-English insights
  • Two-line embed, any site
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Enterprise
Let's talk

For larger sites needing high-volume analysis, dedicated infrastructure, and hands-on support.

  • Unlimited sessions
  • Custom configuration
  • Raw data access
  • Dedicated support
  • White-label reporting
Contact us
Questions

FAQ

How is TraceTray different from traditional analytics tools?
TraceTray does not show you heatmaps or session recordings. Instead it extracts behavioural signals from cursor movement and applies clustering methods to find the natural groupings in your visitor data. The output is a breakdown of your visitor types with plain-English explanations of what each group is doing and specific suggestions for what to change. The number of groups reflects what is in your data rather than a fixed set of categories.
What does the tracker collect?
Mouse movement (sampled every 50ms), cursor pauses, clicks with basic element context (tag and visible text), and scroll events. No keystrokes, no form inputs, no screenshots, no video. TraceTray records how someone moves around a page, not what they type.
How much traffic do I need before results are useful?
You can run your first analysis with as few as 20 or 30 sessions and start seeing patterns. The groupings become more reliable as traffic grows. TraceTray always shows a confidence note alongside results so you know how much to trust the current picture.
Does it work on mobile?
Not yet. TraceTray tracks cursor movement, which does not translate directly to touch devices. Mobile visits are counted but excluded from analysis for now. Touch-based tracking is planned.
Can I add it to multiple pages?
You can add the snippet to as many pages as you want. Each page is tracked independently for now. Multi-page visit stitching, so you can see how visitors move through your site, is on the roadmap.