Plans and pricing

Every plan starts with a 30-day free trial. Cancel anytime during the trial and you won't be charged. Prices are in US dollars.

Starter

One website, getting to know its visitors.

$12a month

10,000 visits a month

Ultra

Busy sites and teams running up to ten websites.

$49a month

1,000,000 visits a month

Enterprise

Custom limits, invoicing and terms, agreed with you.

Custom

As many visits as you need
Get in touch

Compare plans

Swipe the table sideways to see every plan.

Starter$12 a monthPro$24 a monthUltra$49 a monthEnterpriseCustom
Limits
Visits a monthOne person viewing one page10,000100,0001,000,000Custom
Pages trackedEvery address counts, including each page in a group505002,000Custom
Websites1510Custom
History in the dashboard6 months2 years4 yearsCustom
Ask questions a monthPlain-language questions about your data50300750Custom
Analysis
Visitor groups and recommendationsIncludedIncludedIncludedIncluded
Journeys, attention and clicksIncludedIncludedIncludedIncluded
Desktop and mobile analyzed separatelyIncludedIncludedIncludedIncluded
Trends and before-and-after comparisonsIncludedIncludedIncludedIncluded
GoalsJudge every page by a click or a page reached102050Custom
Form goals and funnelsNot includedNot includedIncludedIncluded
Keeping watch
Weekly summary emailIncludedIncludedIncludedIncluded
Weekly automatic analysisYour busiest pages, refreshed every SundayNot included25 pages100 pagesCustom
Alerts when visitor groups shiftNot includedIncludedIncludedIncluded
Data and support
CSV exportNot includedIncludedIncludedIncluded
Search every page in a groupBusiest 10 pagesIncludedIncludedIncluded
Email supportIncludedIncludedPriorityPriority

Questions about plans

What counts as a visit?

One person viewing one page. Someone who reads three pages makes three visits. Visits are counted per calendar month and reset on the 1st.

What counts as a page?

Every distinct address on your site, ignoring anything after a question mark. When you group pages, such as all your product pages, each address in the group still counts toward the limit.

What happens if I go over a limit?

Nothing breaks and tracking carries on. Past your visit limit, new visits keep their summary but not their movement detail until the next month. Pages past your page limit are locked in the dashboard. Upgrading lifts either limit straight away.

How does the free trial work?

Every plan starts with 30 days free, once per account. Cancel anytime during the trial and you won't be charged. You'll get an email before it ends.

Can I change plans later?

Yes, from Billing in the dashboard. An upgrade takes effect straight away and you pay the difference for the rest of the billing period. If you cancel, your plan runs until the end of the period you've paid for.

What happens to my data if I cancel?

Your website data is kept for 30 days after your plan ends, in case you come back. You'll get an email 7 days before it's deleted.

Is every visit analyzed on busy sites?

Every visit is counted and keeps its summary, scroll depth, clicks and taps. On very busy pages, full movement detail is kept for a random sample of visits, which is plenty for accurate visitor groups. See exactly what TraceTray collects.

What does Enterprise include?

The limits you need, invoices instead of card payments, and terms such as a data processing agreement. Get in touch and we'll put a plan together with you.