Plans and pricing
Every plan starts with a 30-day free trial. Cancel anytime during the trial and you won't be charged. Prices are in US dollars.
Starter
One website, getting to know its visitors.
Pro
Most popularGrowing sites, with room for five websites and weekly automatic analysis.
Ultra
Busy sites and teams running up to ten websites.
Enterprise
Custom limits, invoicing and terms, agreed with you.
Compare plans
Swipe the table sideways to see every plan.
| Starter$12 a month | Pro$24 a month | Ultra$49 a month | EnterpriseCustom | |
|---|---|---|---|---|
| Limits | ||||
| Visits a monthOne person viewing one page | 10,000 | 100,000 | 1,000,000 | Custom |
| Pages trackedEvery address counts, including each page in a group | 50 | 500 | 2,000 | Custom |
| Websites | 1 | 5 | 10 | Custom |
| History in the dashboard | 6 months | 2 years | 4 years | Custom |
| Ask questions a monthPlain-language questions about your data | 50 | 300 | 750 | Custom |
| Analysis | ||||
| Visitor groups and recommendations | Included | Included | Included | Included |
| Journeys, attention and clicks | Included | Included | Included | Included |
| Desktop and mobile analyzed separately | Included | Included | Included | Included |
| Trends and before-and-after comparisons | Included | Included | Included | Included |
| GoalsJudge every page by a click or a page reached | 10 | 20 | 50 | Custom |
| Form goals and funnels | Not included | Not included | Included | Included |
| Keeping watch | ||||
| Weekly summary email | Included | Included | Included | Included |
| Weekly automatic analysisYour busiest pages, refreshed every Sunday | Not included | 25 pages | 100 pages | Custom |
| Alerts when visitor groups shift | Not included | Included | Included | Included |
| Data and support | ||||
| CSV export | Not included | Included | Included | Included |
| Search every page in a group | Busiest 10 pages | Included | Included | Included |
| Email support | Included | Included | Priority | Priority |
Questions about plans
What counts as a visit?
One person viewing one page. Someone who reads three pages makes three visits. Visits are counted per calendar month and reset on the 1st.
What counts as a page?
Every distinct address on your site, ignoring anything after a question mark. When you group pages, such as all your product pages, each address in the group still counts toward the limit.
What happens if I go over a limit?
Nothing breaks and tracking carries on. Past your visit limit, new visits keep their summary but not their movement detail until the next month. Pages past your page limit are locked in the dashboard. Upgrading lifts either limit straight away.
How does the free trial work?
Every plan starts with 30 days free, once per account. Cancel anytime during the trial and you won't be charged. You'll get an email before it ends.
Can I change plans later?
Yes, from Billing in the dashboard. An upgrade takes effect straight away and you pay the difference for the rest of the billing period. If you cancel, your plan runs until the end of the period you've paid for.
What happens to my data if I cancel?
Your website data is kept for 30 days after your plan ends, in case you come back. You'll get an email 7 days before it's deleted.
Is every visit analyzed on busy sites?
Every visit is counted and keeps its summary, scroll depth, clicks and taps. On very busy pages, full movement detail is kept for a random sample of visits, which is plenty for accurate visitor groups. See exactly what TraceTray collects.
What does Enterprise include?
The limits you need, invoices instead of card payments, and terms such as a data processing agreement. Get in touch and we'll put a plan together with you.